To create a superior match-day expertise, stands are retractable to support a larger industry and allow superior sight lines. When Atlanta was introduced being an growth workforce, Blank vowed, "There will never be an MLS match in Atlanta where NFL traces are revealed on the field."[3]

In addition to its MLS Following programs, the academy also operates a soccer progress program to identify gamers taking part in for neighborhood youth clubs and boost them to the academy.[64] The club also operates the Atlanta United Regional Growth University, a pre-academy feeder program for players aged 8–14 to offer schooling and development for Innovative community gamers and detect potential academy players, plus the United Juniors Method, a Exclusive enhancement application to deliver supplemental development for U-twelve gamers participating in for other Atlanta-area youth clubs.[sixty five]

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S. soccer staff. Atlanta clinched a berth inside the playoffs, turning into the 3rd MLS enlargement crew to do so of their inaugural year, by finishing tied for 3rd spot within the Jap Convention; because of tiebreaking procedures Atlanta was seeded fourth. In its initially playoff recreation, the workforce confronted Columbus Crew and set a then-MLS attendance report to get a playoff activity with 67,221 spectators in attendance. After one hundred twenty minutes of scoreless motion, the match was made the decision by a penalty shoot-out, which Columbus won 3–one to eradicate Atlanta.[24]

On June twenty five, 2015, Sports activities Illustrated claimed that Atlanta's growth workforce will be named Atlanta United FC. The Formal announcement from the staff's name occurred on July seven.[47] Atlanta United president Darren Eales spelled out that the name was chosen based on a study with the crew's supporters and employed phrases the supporters most positively associated with the potential workforce.

The staff's title, logo and colours have been unveiled on July 7, 2015. The brand contains a circle paying homage to the city's seal and Olympic heritage which has a Daring "A" at the center of your circle. Driving the "A" are five black and pink stripes representing the 5 pillars with the group: unity, determination, Local community, excellence, and innovation.

Supporters as a whole are often often called the "17s," a reference for the inaugural calendar year on the club.[86] Supporter jerseys display the range 17 with possibly "Atlanta" or even the supporter's identify throughout the again.

In February 2019, within the heels of the club's 1st MLS championship, Atlanta unveiled a brand new Key kit for that upcoming 2019 year. The brand new design and style is nicknamed "Star and Stripes" and was established by Adidas.

In Could 2012, though the Falcons' proposed new stadium was experiencing the acceptance procedure, MLS commissioner Don Garber cited Atlanta as one among a few "intriguing" markets for long run league expansion.[9] Moreover, when Blank introduced his situation for the new stadium within the Falcons' annual Assembly with year ticket holders, he mentioned that an additional advantage of The brand new stadium was that it could assistance bring in A significant League Soccer franchise and most likely host World Cup matches.

"Atlanta United aims to recognize that with the very starting, the lovers, town, and also the people outline the spirit and essence of this club," the staff explained while in the Formal assertion concerning the quantity's devotion.[119]

Terminus Legion is really a supporter team which was made in March 2011 by graphic designer Matt Stigall, who required a method to exhibit that Atlanta lovers would assistance soccer Regardless check here of the perception of the city for a "lazy sports activities city". The group was named once the name specified to Atlanta when it had been to start with settled, and its logo showcasing a cow catcher and railroad ties reflect the city's history as a locomotive hub.

Gerardo Martino was appointed as the club's first head mentor and guided Atlanta for their 1st playoff visual appeal while in the group's debut season, before securing the workforce's 1st trophy in just their second time by successful MLS Cup 2018.

Participation inside the academy is totally free for all gamers and members are eligible to be signed into the Atlanta United 1st group to be a Homegrown Participant. The club has signed six gamers to 1st-group contracts and a few players to order crew contracts Because the academy released.[63]

At the time the staff was announced, Atlanta was the most important metropolitan spot with out an MLS franchise.[three] Atlanta Falcons owner Arthur Blank's AMB Sporting activities and Enjoyment Group had submitted a bid for an growth franchise in 2008,[four] but withdrew the bid in early 2009 on account of state and native government finances shortfalls and Blank's lack of ability to search out partners to make an suitable stadium for that proposed group.